The Key Sections of Your Business Plan

http://small-business-plan.info/50/the-key-sections-of-your-business-plan/
A business plan’s contents are no secret. Many books, articles, and courses describe the major sections of a business plan. Although variations exist, there are key sections common to most outlines in business planning literature.

Executive Summary

An executive summary, generally one page to a few pages at most, covers all of the main points of the business plan to come.

Company Overview or Description

The next section begins with an overview of the current situation of the company. This covers who the founders are and why they started the company, what the products or services offered are or will be, and what steps have been taken toward the launch to date.

Market Analysis

Sections detailing research and analysis done on the market for the business come next. This should begin with an overview of the market or industry, including its size, breakup, and trends it is experiencing going forward. Data on the specific customer segments and competitors for the new business follow.